Former footballer David Beckham has helped launch and become a founding investor of MyEye, a new live-streaming video platform that allows people to 'capture unscripted, memorable moments and share the highlights of their life with followers around the world'.

Beckham, who has also been named ambassador for the platform, commented 'I'm always looking to back and support British businesses that have the ability and vision to do something truly transformational on the global stage, and I believe that MyEye has the potential to change the way people interact through social media'.